Irish Marketing is a creative marketing approach built on three things: honesty, boldness, and human energy.
It’s about standing out—brightly, confidently, and without pretending to be something you’re not.
In a world where marketing often hides behind jargon and artificial tone, Irish Marketing brings back clarity, courage, and warmth. It’s a style that dares to speak directly, act fast, and still stay genuine.
The name Irish stands for more than just origin—it’s a symbol of character:
bright, friendly, emotional, and a little rebellious. It’s the kind of marketing that wins hearts not by manipulation, but by authentic communication and a fearless creative touch.
Mykhailo Sheludko, the author of the Irish Marketing concept, is a Ukrainian digital marketer and strategist who believes that good marketing should shine without lying.
With years of experience in digital campaigns, storytelling, and branding, he created Irish Marketing as a way to unite creative expression with professional discipline—and to remind the industry that sincerity sells better than perfection.
The Irish Marketing portal is a platform for ideas, insights, and practical tools that help brands grow boldly and communicate honestly.
Here, we explore marketing that’s both strategic and alive—marketing that feels human, works efficiently, and leaves a lasting impression.