Sales Fist
A practical framework for turning marketing attention into sales action—without turning every interaction into a hard sell.
Marketing Frameworks Built for Practice
A growing collection of original models for specific marketing problems.
I developed it through years of work in digital marketing, journalism, public relations, analytics, and strategy. Its central idea is simple: marketing can be aggressive in competing for attention, testing ideas, and pursuing growth—without becoming manipulative, dishonest, or disrespectful to people.
Irish Marketing combines strategic thinking, data, storytelling, experimentation, and a willingness to challenge conventional marketing practices.
My goal is to develop a practical school of marketing built around ideas that work in the real world—and remain worth believing in.
— Mykhailo Sheludko
I don’t believe in marketing magic. I believe in understanding how things actually work. I share frameworks, experiments, failures, and practical lessons that help people make smarter marketing decisions—without the smoke and mirrors.
Good marketing is rarely a solo performance. I like working with people who think differently, ask uncomfortable questions, and are not afraid to challenge the obvious. Sharp ideas usually appear somewhere between disagreement, curiosity, and a good conversation.
I like aggressive marketing. Just not aggressive toward people. My approach is bold in strategy, persistent in execution, and respectful in communication. No manipulation, no fake urgency, no dark patterns—just smart persuasion and real value.
Irish Marketing is not tied to a particular platform, tool, or tactic. It is a way of thinking about marketing that can be applied across strategy, content, advertising, search, social media, and analytics.
The channels may change. The underlying questions remain the same: Who are we speaking to? Why should they care? What creates real value? And how do we turn attention into sustainable growth?
Good marketing starts before the campaign begins. Irish Marketing looks at the whole system—audience, positioning, channels, content, data, and business goals—before deciding which tactics deserve attention.
Strategy means knowing not only what to do, but what not to do.
Social media is not a billboard. It is a conversation happening in public.
Irish Marketing uses personality, storytelling, useful information, humour, and dialogue to make brands worth listening to—instead of simply increasing the volume of promotional messages.
SEO should begin with people, not algorithms.
Search data reveals what audiences want to know, compare, solve, or buy. Irish Marketing combines technical optimisation with useful content, clear structure, and genuine expertise—because rankings matter only when the right people find the right answer.
Content should do more than fill a publishing calendar.
My approach draws heavily on journalism: find the real question, understand the context, talk to people who know the subject, and tell the story clearly. Good content can educate, persuade, build authority, and create demand at the same time.
Content with memory, not just traffic.
Email gives marketers something increasingly rare: direct access to an audience that has chosen to hear from them.
That privilege should not be wasted. Irish Marketing treats email as a relationship-building channel—useful, relevant, personal, and commercially effective without becoming intrusive.
Paid advertising is where Irish Marketing can be aggressive.
Compete hard for attention. Test relentlessly. Challenge competitors. Improve offers, targeting, creative, and conversion paths.
But never confuse aggression with manipulation. The strongest advertising makes the proposition sharper—not the truth weaker.
If you think Irish Marketing can bring a different perspective to your project, let’s talk.
A growing collection of original models for specific marketing problems.
A practical framework for turning marketing attention into sales action—without turning every interaction into a hard sell.
Observations, experiments, criticism, research, and practical lessons from marketing practice—including the things that platforms, agencies, and marketers sometimes get wrong.
