Sales Fist
Focused, action-driven strategies that turn leads into loyal customers.
Global marketing frameworks that deliver practical results
Irish Marketing is the lens through which we develop and assess our marketing approaches. It was developed by Mykhailo Sheludko, a Ukrainian digital marketer dedicated to sharing his knowledge and experience with the world. With a background in journalism and public relations, he helps businesses craft strategies that genuinely connect with their audiences.
“Through the Irish Marketing perspective, we are building a school of practice that redefines how marketing is understood and applied in the digital age.”
At Irish Marketing, we believe in empowering individuals and businesses through the sharing of knowledge. Our commitment is to develop a strong international school of marketing that nurtures talent and cultivates innovation.
We recognize the power of collaboration and community. By fostering partnerships with fellow marketers and businesses, we aim to create a supportive network that drives growth and encourages shared success.
Our frameworks rest on the belief that trust is the basis of sustainable growth. In a noisy, manipulative environment, we promote marketing that is clever, warm, and ethical — creating value for business and society alike.
The Irish Marketing frameworks are designed to adapt across channels and industries. Whether in digital advertising, content creation, search optimization, social media, branding, or analytics — the same principles apply. Our methods are not tied to one tool or platform; they provide a way of thinking that makes strategies effective, wherever they are used.
Irish Marketing provides a unifying lens for planning across channels. Strategy here is not a checklist but a framework that balances clarity, creativity, and cultural insight. IM helps leaders see the whole picture before acting on the parts.
In social spaces, trust and storytelling are essential. Irish Marketing emphasizes warmth, wit, and dialogue, guiding brands to engage as hosts, not intruders. The result is interaction that feels authentic, not forced.
SEO is often treated as technical, but Irish Marketing reframes it as communication. Content structure, language, and intent are aligned with user needs — making optimization not just about ranking, but about relevance and resonance.
Irish Marketing views content as cultural storytelling. Articles, videos, and campaigns become part of a narrative that connects with people on multiple levels — rational, emotional, and symbolic. This is content with memory, not just traffic.
Email remains one of the most personal channels. Irish Marketing applies the principles of hospitality — messages that are clear, respectful, and valuable. The focus is long-term trust, not short-term clicks.
Paid campaigns are powerful when guided by principle, not pressure. Irish Marketing teaches marketers to design ads that are sharp yet human, competitive yet ethical. The goal is not only conversions, but a reputation that endures.
Let us guide you on your journey to success with tailored marketing solutions.
Focused, action-driven strategies that turn leads into loyal customers.
